The media plan outlines how organisers hope to raise awareness of the first African Games to be held in Ghana ©Getty Images

The Accra 2023 Organising Committee has outlined its media plan to boost awareness of next year's delayed African Games to an African Union (AU) Technical Committee.

The Technical Committee of the African Games, established by the AU after it resolved a dispute with the Association of African National Olympic Committees and the Association of African Sports Confederation related to the staging of the multi-sport event, is on a visit to the Ghanaian capital for an update on preparations.

Organising Committee heads for transportation, accreditation, volunteerism, technical, and medical reported to the Technical Committee, and the latest to provide details of plans was chair of the Media and Communications Sub-Committee Dan Kwaku Yeboah.

Kwaku Yeboah, a former spokesperson for the Ghana Football Association while it was led by a FIFA Normalisation Committee, shared strategies being deployed to raise brand awareness for the African Games.

Organisers hope to use traditional and social media to create impressions and reach a wide audience.

For the next two months, Accra 2023 wants to use the media to update on its activities and actively engage the public.

Ghana is due to stage the African Games for the first time from March 8 to 23 next year, having been postponed from August this year due to delays in preparations and economic pressures in the host nation.

Fresh three-day protests took place in Ghana at the end of last month over the country's financial crisis, with President Nana Akufo-Addo under significant pressure given 50 per cent inflation, growing debt and a sharp decline in the country's credit currency.

There remain uncertainties over whether the African Games will be staged at all in Accra, but organisers have promised it will take place "without failure".