Vancouver 2010

NBC expecting multi-million dollar losses on Vancouver Olympic coverage

By Duncan Mackay

January 10 - Broadcaster NBC  is expecting to make losses of up to $200 million (£124 million) when it screens the Olympics in Vancouver next month - even though advertising sales are on a par for the two previous Winter Games - which could make negotiations even tougher for the International Olympic Committee (IOC) when the bidding opens for a new contract.