Paris 2024 could revive the Olympic brand

Paris 2024 could revive the Olympic brand

Terrence Burns, who served as Senior Vice President of Marketing for Meridian Management, the exclusive and partially owned marketing agency for the IOC from 1996 to 2004, stated that Paris 2024 could mark the start of a new era for the Olympic Games after the challenges faced by  Tokyo 2020 and Sochi 2014 over Covid-19 and doping issues, respectively.












Hungary's Pál Schmitt receives Lifetime Achievement Award

Hungary's Pál Schmitt receives Lifetime Achievement Award

Hungary's double Olympic champion and honorary member of the International Olympic Committee (IOC), Pál Schmitt, was presented with the Lifetime Achievement Award of the Hungarian Sports Journalists' Association at The Athlete of the Year 2023 Gala in Budapest this week. The trophy was presented to Pál Schmitt by Madame President Katalin Novák, Hungary's Head of State, and Zsolt Gyulay, President of the Hungarian Olympic Committee and a double Olympic champion himself.