Sponsor News

Mothers of London 2012's GB athletes recognised in P&G film series

By Tom Degun

Athletes mums_June_15_
June 17 - Procter & Gamble (P&G) United Kingdom have launched the "Raising an Olympian" series featuring eight short films which tell the stories of some of Britain's best known London 2012 medal prospects, such as cyclist Sir Chris Hoy and heptathlete Jessica Ennis, through the eyes of their mothers.

"Italian Job" drives into London 2012

By Tom Degun

Britalian Job_June_15June 16 - Car manufacturer Mini has released a short London 2012 themed film to pay homage to the 1969 classic film The Italian Job that starred Michael Caine as the likable mobster Charlie Croker.

British athletes will be dancing to the same tune at London 2012

By Tom Degun at Forman's Fish Island in London

Athletem listening_to_music_13_JuneJune 14 - Technogym, the Official Fitness Equipment Supplier of London 2012, has joined forces with Universal Music, the Official Music Licensee of the Games, to create The Workout Mix in support of Britain's Olympic and Paralympic athletes who will be competing this summer.

Fredericks and Gunnell launch new Mizuno Seiei campaign

By Tom Degun at the London Eye

Sally Gunnell_and_Frankie_Fredericks_13_JuneJune 14 - Multiple Olympic sprint medallist Frankie Fredericks of Namibia and Sally Gunnell (pictured), Britain's Olympic 400 metres hurdles champion from Barcelona 1992, have helped to launch the new "Seiei" campaign from Japanese sports brand Mizuno at the London Eye.