Brownlee, the 21-year-old from Leeds whose brother Jonathan, 19, is contesting the junior men's title, has scored four series victories so far and has reached the Gold Coast as the current world number one.
 

His wins came in Madrid, Washington DC, Kitzbuhel and London and he only needs to finish in fifth place or better on Saturday to become senior world champion for the first time.
 

Brownlee's closest challenger is the defending champion and the only man to beat him this year, at the European Championships, Spaniard Javier Gomez.
 

If Gomez can win on the Gold Coast and Brownlee finishes sixth or worse, then the title will go to the Spaniard.
 

Brownlee remains confident about his chances.

He said: "I'm feeling pretty good.

"I've been here for a week now and I think I've got over the journey and the jetlag and I'm looking forward to racing."
 

Brownlee won Madrid and Washington DC with a breakaway and Kitzbühel and London by posting the fastest run.

He has proven that he can win from any front position and says he will not be employing any new race tactics in the final.
 

Brownlee said: "No, I definitely won't be changing anything.

"In a triathlon final anything can happen.

"Strategy goes out the window quite often and you've got to be able to cope with any situation.

"Sometimes they [the races] don't go quite right so I just get ready to race one of a million different ways," he said.

With 13 triathletes having a mathematical chance of taking the men's title, there have been fears countries may use team tactics to target the talented young British athlete - separating him from his opposition and orchestrating a breakaway.
 

But Brownlee said he's not expecting any collusion.

He said: "I can't see team tactics taking a role on the day, but we'll wait and see."
 

Reigning world women's champion Helen Jenkins (pictured), from Bridgend, said she is enjoying the luxury of "flying under the radar" leading into the Gold Coast event.
 

She's is currently sitting in sixth place behind American Sarah Haskins in fifth, and series leader Australian Emma Moffatt.
 

She said: "It's been quite different for me this year with this series because I had a long break last year [after the 2008 Beijing Olympic Games] and never really got into it until the second half of the season.
 

"It's nice not to have all the attention on me this time around, it lets me get about my training and I've been improving steadily throughout the season so I hope the final will be my best race of the year.
 

"I'm feeling pretty good and I've trained really well since London [where she finished third] and on the day you've got to give it your best, but I hope I've improved a bit since London."

 

Cambridge's Will Clarke, whose training base is in Loughborough, is currently sitting in 15th place and is also keen on finishing the season on a high personal note.

He said: "I had a reasonable winter and I think this race will be my best for the year.

"I like the course.

"It's fast and flat and I'm looking forward to the weekend."