Emma P. (Mason) Zwiebler, new CEO of the World Federation of the Sporting Goods Industry. SGI

On 1 May, the Federation officially handed Zwiebler the 2025 Strategic Plan. The decision was made at a board meeting in London. It follows Emma's successful tenure as interim CEO from 1 November 2023.

The former professional athlete takes up the permanent CEO position at the World Federation of the Sporting Goods Industry (WFSGI). WFSGI President Andy Rubin said, "Zwiebler is an innovative and inclusive leader.  Zwiebler is focused on implementing the 2025 Strategic Plan, with ESG and physical activity as top priorities. Zwiebler has already served as interim CEO since 1 November 2023

WFSGI President Andy Rubin said, "The Board and I are very impressed with Emma's leadership at the helm of the WFSGI team as we work to implement our 2025 Strategic Plan. "Emma has a wealth of experience in the sporting goods industry and a passion for fulfilling WFSGI's mission to unite and support the industry in creating a healthier, more active world for all. She has proven to be an innovative and inclusive leader. We look forward to reaching new levels of industry collaboration with Emma at the helm," Rubin continued.

Zwiebler said, "I am excited to lead WFSGI into our next phase of growth and plan to redouble our efforts on our ESG and physical activity priorities with our members. Together we form a powerful collective working to reduce our impact on the planet and inspire more people to lead active and healthy lifestyles."

Already this summer, new CEO Zwiebler and her team will launch the World Health Organisation's Memorandum of Understanding on Physical Activity with the wider WFSGI membership. Another focus will be to strengthen and enhance the increasingly active relationship with the International Olympic Committee. This includes the Paris 2024 Athlete Uniform Support Programme and the Road to Paris pilot programme.

Emma P. (Mason) Zwiebler will lead the 2025 strategic plan. WFSGI
Emma P. (Mason) Zwiebler will lead the 2025 strategic plan. WFSGI

Zwiebler joined the WFSGI six years ago and previously held the position of Vice President of Strategic and External Affairs. Zwiebler is a trustee of the Switch the Play charity. A former international badminton player, she has also worked as a sports lawyer at Squire Patton Boggs and has held a number of roles in sports organisations including British Showjumping, British Triathlon and Chelsea Football Club.

The WFSGI is the global not-for-profit trade association for the sporting goods industry. The WFSGI is officially recognised by the International Olympic Committee (IOC). It is the official representative of the industry within the Olympic Movement. The Federation's mission is to support the global sporting goods industry and ensure a healthier and more active planet for all.