Daedo International and European Taekwondo Union renew sponsorship contract. ETU

Daedo International, the leading provider of Taekwondo equipment, renewed its sponsorship contract with the European Taekwondo Union (ETU) for the period 2025-2028. The contract signing ceremony took place on 12 May at the Metropol Hotel in Belgrade, Serbia, with Daedo’s Director Sam Park and ETU Secretary General Antonio Barbarino officiating the event.

The renewed partnership will see the introduction of Daedo’s third-generation Protector Scoring System (PSS Gen3) in 2024. This advanced system includes a punch sensor and a much more reliable wireless connection, aiming to be used in 100% of championships across Europe and globally. These enhancements underscore Daedo’s commitment to enhancing the accuracy and efficiency of Taekwondo competitions.

Sam Park, Director of Daedo International, commented, "We are thrilled to extend our partnership with the ETU. Despite the challenges we’ve faced with the Gen2 system and not being selected as the Olympic PSS provider, these obstacles have only motivated us to work harder. The Gen3 PSS system will be years ahead in development, ensuring the consistency and reliability of results in Taekwondo, making it a fair sport. We accept all criticism constructively to help our system improve because it’s not about the technology; it’s about the sport."

Chuen Wook Park, CEO of Daedo, expressed his enthusiasm about the renewed collaboration, stating, "Our support for President Sakis Pragalos and the ETU is unconditional. We are excited to see how Taekwondo develops over the next four years, and we remain committed to contributing to its growth and success."

In addition to its collaboration with the ETU, Daedo continues to sponsor national Taekwondo federations in Spain, Italy, France, Great Britain, Turkey, and many other countries worldwide. 

ETU President Sakis Pragalos expressed his gratitude and confidence in the renewed partnership, stating, "The trust between ETU and Daedo has been the main factor for this renewal. We look forward to continuing our work together to advance Taekwondo in Europe."