The NBA is seeking to bring the basketball community together ©ITG

The National Basketball Association (NBA) has launched a new campaign to educate and inspire fans in response to the COVID-19 pandemic.

Their new campaign - promoted as "#NBATogether" on social media - has four pillars and is focussed on clear information, caring for others and socialising virtually in a safe manner.

The fourth pillar is a live broadcast of some description every weekday.

Kevin Love, a five-time NBA All-Star and an Olympic champion at London 2012, will be in the first edition.

The show - NBA Together Live - will also feature interaction through replays of classic basketball games.

With the campaign all online, it provides basketball fans with virtual events to help cope during the pandemic.

As part of the campaign, the NBA is looking to raise more than $50 million (£43 million/€46.5 million) to support those impacted by coronavirus.

These include healthcare organisations fighting the spread of COVID-19 head-on, with more than $30 million (£26 million/€28 million) already raised by NBA and Women's National Basketball Association teams and players.

To date, there have been more than 316,000 confirmed cases of COVID-19 and more than 13,600 deaths related to the virus.